Hyperplane VC

A logo design, brand identity, and website design for a venture capital firm. Several logo, brand, and web concepts were created, with a few highlights shown here. The company is led by a team of young, progressive-thinking investors with a unique style and flair. I wanted the brand to align with the personality of the founders, and attempted to create something unique, bold, slightly eclectic, with plenty of energy. The final brand uses a "newsprint" offwhite base to give a distinctive feel, and collages of building block shapes to add a textural and colorful flair.

Several brand extensions were created to show the brand in context, and to provide a fully branded business system. A full set of high fidelity site mockups were created prior to the development of the final site. I also created a full application design for the client's back end "LP Portal," which took heavy cues from the public facing site but with a more information-dense and functional design.