Infinite

A brand and website refresh and UI/UX design work for a deep tech and decentralized finance investment firm. The firm was founded by Nathan Doctor, founder of Codewars and Qualified.io. Nathan was a key stakeholder throughout the process. The refreshed brand and website helped to legitimize Infinite as a leader in the deeptech and defi VC space.

Brand and Identity Design

I led the brand refresh for Infinite Capital, developing multiple iterations of visual identities and design options rooted in the firm’s ethos and differentiation points. The final design selected by the client embodied Infinite's focus on clarity, innovation, and forward-thinking investments, with a sleek, modern aesthetic that elevated the brand’s presence in the tech and crypto investment sectors.

Website Design

I designed and developed a modular website for Infinite Capital using Webflow, enabling the team to effortlessly manage content, update news, and showcase portfolio projects. I developed a custom Three.js code-based animation for the homepage and learned several new technologies for the implementation of this particular feature. The entire branding and site redesign process was completed on time with original project timeline estimates.

UI/UX Design for Internal Portfolio Tracker

I designed the UI/UX for an internal portfolio tracker product, collaborating closely with a senior developer and gathering requirements from key stakeholders. The project involved thoughtful design and project management to create an intuitive interface that addressed portfolio tracking needs. Although the product was ultimately not launched due to security concerns with blockchain data, the work reflected a high level of execution and strategic planning.

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