PandaFi

Some details including the brand name have been changed for non-disclosure purposes.A rebrand concept for a Fintech company that sought to give the brand new life. PandaFi is a sleek and modern brand with a touch of personality that strikes a balance between trustworthiness and approachability.I was heavily involved in the development of the logo concept through an iterative process that involved many rounds of revisions and feedback from key internal stakeholders as well as consumers. The resulting brand is a strong and simple mark that inspires confidence and trust, with the bamboo leaf lending a subtle nod to its animal namesake.I was also tasked with creating UI design concepts for our streamlined financial application, which were created in Illustrator and showcased both mobile and desktop views.